Working directly with the creative team at CoreLogic,
we created the hero musical theme:
We had the pleasure of creating an iconic and bold sonic branding package for CoreLogic. CoreLogic is the trusted source for property intelligence, with deep knowledge of powerful economic, social, and environmental forces that promote healthy housing markets and thriving communities.
CORELOGIC MNEMONIC
MUSICAL ARRANGEMENTS
Once the 'hero' mnemonic melody was selected by the CoreLogic creatives, we proceeded to create an entire library of custom audio and music package. This custom library was incorporated into all branding, from live experiences and conferences, to their official YouTube channel, to podcasts and hold music.
MAIN THEME
CONFIDENT, INSPIRING & BOLD
ELECTRONIC REMIX
DRIVING, EXCITING AND CONTEMPORARY
UPLIFTING THEME
HEROIC, INSPIRING & CINEMATIC
INTROSPECTIVE THEME
HUMAN, PENSIVE & EMOTIVE
Thermo Fisher Scientific is a driving force in the research, healthcare, industrial and applied markets, generating approximately $40 billion in annual revenue. Their services and products help customers around the globe in laboratories and clinics, on production lines and out in the field.
In 2021, we were brought in to create a bespoke UX sound and alert library for Thermo Fisher Scientific's upcoming pipette laboratory instrument with the goal of creating something that felt organic and more human.
A combination of both acoustic instruments and synthesizers was used to create the sonic palette. Over the span of a year, we had in depth virtual meetings and presentations with creatives, brand managers, engineers and developers globally.
GENERAL NOTIFICATION
CONNECTIVITY LOST
GENERAL ALERT
PIPETTE UX SOUND LIBRARY EXAMPLES:
LOW BATTERY
CONNECT TO CHARGER
CONFIRMATION ALERT
PROCESS COMPLETE
WAKE MODE
SLEEP MODE