/AUDIO BRANDING
Once the 'hero' mnemonic melody was selected by the CoreLogic creatives, we proceeded to create an entire library of custom audio and music package. This custom library was incorporated into all branding, from live experiences and conferences, to their official YouTube channel, to podcasts and hold music.
Musical Arrangements
CONFIDENT, INSPIRING & BOLD
HEROIC, INSPIRING & CINEMATIC
CONFIDENT, INSPIRING & BOLD
MAIN THEME
DRIVING, EXCITING AND CONTEMPORARY
ELECTRONIC REMIX
HUMAN, PENSIVE & EMOTIVE
INTROSPECTIVE THEME
Thermo Fisher Scientific is a driving force in the research, healthcare, industrial and applied markets, generating approximately $40 billion in annual revenue.
In 2021, we were brought in to create a bespoke UX sound and alert library for Thermo Fisher Scientific's upcoming pipette laboratory instrument with the goal of creating something that felt organic and more human.
A combination of both acoustic instruments and synthesizers was used to create the sonic palette. Over the span of a year, we had in depth virtual meetings and presentations with creatives, brand managers, engineers and developers globally.
Their services and products help customers around the globe in laboratories and clinics, on production lines and out in the field.
/THERMOFISHER
LOW BATTERY
PROCESS COMPLETE
CONNECTIVITY LOST
WAKE MODE
CONNECT TO CHARGER
GENERAL ALERT
CONFIRMATION ALERT
GENERAL NOTIFICATION
SLEEP MODE
PIPETTE UX SOUND LIBRARY EXAMPLES:
